14 July 2026
5 min read
What a national TV advert does to your infrastructure
175,000 concurrent users arrived in about ninety seconds. Here is what broke, what didn't, and what I would do differently.
ScalingArchitectureProduction
Writing
Notes from production.
Things I learned the expensive way, written down so you don’t have to. Mostly scaling, architecture, and the decisions that look cheap on day one.
Architecture (2)Consulting (1)Delivery (1)Production (1)Scaling (1)Teams (1)TypeScript (1)
2 June 2026
4 min read
Shared packages, five engineers, eight months
How a monorepo with internal packages let a small team ship a national platform without spending its time colliding.
ArchitectureTeamsTypeScript
19 May 2026
4 min read
Estimates that survive contact with the project
Why software estimates are usually wrong in a predictable direction, and the small number of things that make them less wrong.
DeliveryConsulting